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体育服务认证分析暨宁波市体育认证试点介绍
引用本文:张荣昌,陈祖达. 体育服务认证分析暨宁波市体育认证试点介绍[J]. 体育学刊, 2007, 14(7): 32-35
作者姓名:张荣昌  陈祖达
作者单位:1. 宁波行政学院,公共管理研究所,浙江,宁波,315000
2. 宁波市体育局,浙江,宁波,315000
摘    要:以宁波为例,介绍了体育服务认证试点在组织、培训、宣传、内审、迎评、开拓市场等方面的经验,探讨了进一步做实做好体育服务认证,打造信用体育市场的基本对策,涵盖了提升社会知名度、信用度、效能、效应等多个方面。

关 键 词:体育服务认证  体育市场  市场信用  宁波
文章编号:1006-7116(2007)07-0032-04
修稿时间:2007-04-25

Analysis of sports service certification and introduction to experimental sports certification institutions in Ningbo city
ZHANG Rong-chang,CHEN Zu-da. Analysis of sports service certification and introduction to experimental sports certification institutions in Ningbo city[J]. Journal of Physical Education, 2007, 14(7): 32-35
Authors:ZHANG Rong-chang  CHEN Zu-da
Affiliation:1.Public Management Research Institute, Ningbo Institute of Administration, Ningbo 315000, China 2.Ningbo Sports Bureau, Ningbo315000, China
Abstract:Taking Ningbo city for example, the authors introduced the experience of the experimental sports certification institutions in such aspects as organization, training, promotion, internal audit, evaluation and market development, and probed into basic measures for doing a better job in sports service certification and developing a creditable sports market, which include such aspects as increasing social popularity, credit line, efficiency and effect.
Keywords:sports service certification   sports market   market credit   Ningbo
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