| 基于生命周期的数据库产品动态定价模式 |
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| 引用本文： | 王卫,李纬光,刘金朝.基于生命周期的数据库产品动态定价模式[J].情报理论与实践,2012,35(2):31-34. |
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| 作者姓名： | 王卫 李纬光 刘金朝 |
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| 作者单位： | 1. 北京师范大学管理学院,北京,100875
2. 中国地质大学图书馆,北京,100083 |
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| 摘 要： | 随着图书馆事业与电子资源建设的日益发展,电子资源定价方式已经从最初较为单一的形式演变为多样化的模式。本文在文献调研的基础上分析现有定价模型的不足,采用比较分析和综合归纳分析等方法,运用产品生命周期理论,结合数据库的特征,提出基于生命周期的数据库产品动态定价模式,丰富了现有电子资源定价模式。
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| 关 键 词： | 生命周期 数据库产品 定价策略 动态定价 |
Dynamic Pricing Model of Database Product Based on Lifecycle |
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| Institution: | Wang Wei et al. |
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| Abstract: | With the daily development of library undertakings and electronic resources construction,the pricing model of electronic resources has evolved from the original single model to the present diversified model.Based on the literature investigation,this article first analyzes the deficiencies of the existing pricing model,and then proposes the dynamic pricing model of database product based on lifecycle by the use of the comparative analysis and integrated induction methods,using the theory of product lifecycle and in combination with the characteristics of the database,which enriches the existing pricing model of electronic resources. |
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| Keywords: | lifecycle database product pricing strategy dynamic pricing |
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