| 高职学报品牌建设与拓展 |
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| 引用本文： | 陈建新.高职学报品牌建设与拓展[J].南宁职业技术学院学报,2006,11(4):114-117. |
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| 作者姓名： | 陈建新 |
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| 作者单位： | 南宁职业技术学院,广西,南宁,530008 |
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| 摘 要： | 面对激烈的市场竞争,高职学报为了更好地生存与发展,实施品牌建设发展战略成为必然选择。高职学报品牌化建设可以通过准确定位、资源整合、名栏创建、培育作者群、建立高素质的编辑队伍、宣传策划等策略来进行。而品牌的拓展和延伸,有助于实现高职学报品牌效益的最大化。
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| 关 键 词： | 高职学报 品牌 策略 建设 拓展 |
| 文章编号： | 1009-3621（2006）04-0114-04 |
| 收稿时间： | 2006-08-10 |
| 修稿时间： | 2006年8月10日 |
On Brand- name Construction and Expansion of Higher Vocational Journals |
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| CHEN Jian-xin.On Brand- name Construction and Expansion of Higher Vocational Journals[J].Journal of Nanning Polytechnic,2006,11(4):114-117. |
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| Authors: | CHEN Jian-xin |
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| Abstract: | Faced with intense market competition, higher vocational journals implement the development strategy of brand - name construction in order to survive and further advance, which is an inevitable option. Brand - name construction of higher vocational journals can be conducted on the basis of accurate position, resource integration, popular column construction, training of writer cluster, construction of top quality editing staff, publicity plotting etc. On the other hand, brand - name expansion contributes to the realization of maximal brand - name benefits of higher vocational journals. |
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| Keywords: | higher vocational journals brand - name strategy construction expansion |
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