The role of organizational membership in overcoming dissonant sport activity identities |
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| Institution: | 1. Department of Tourism, Recreation, and Sport Management, University of Florida, Florida Gym 304, P.O. Box 118208, Gainesville, FL, 32611, USA;2. School of Sport, Tourism and Hospitality Management, Temple University, 1810 N. 13th Street Speakman Hall, Philadelphia, PA, 19122, USA;1. Audencia Business School, Department of Management, 95, Rue Falguière, 75015, Paris, France;2. University of Bayreuth, Faculty of Law, Business and Economics, Department of Service Management, Universitaetsstrasse 30, D-95447, Bayreuth, Germany;3. La Trobe University, La Trobe Business School, Department of Management Sport and Tourism, Melbourne, Victoria, 3550, Australia;1. Federal University of Sergipe, Post-Graduate Programme in Physical Education, Aracajú, SE, Brazil;2. Federal Institute of Education, Science and Technology of Sergipe, Aracajú, SE, Brazil;1. School of Sport, Tourism and Hospitality Management, Temple University, Philadelphia, PA, 19125, USA;2. Faculty of Kinesiology & Health Studies, University of Regina, 3737 Wascana Parkway, Regina, SK, S4S 0A2, Canada;1. Department of Movement and Sports Sciences of Ghent University, Watersportlaan 2, 9000, Ghent, Belgium;2. School of Human Kinetics of the University of Ottawa, Montpetit Hall, 125 University, Ottawa, ON, K1N 6N5, Canada;1. Technical University of Munich (TUM), School of Management, Germany;2. Seeburg Castle University, Austria |
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| Abstract: | Forming a strong identity with a sport or activity is a key variable that informs sustained behaviour of that activity. As identities are informed by social forces, marginalized and underrepresented groups face social barriers to embodying a non-traditional sport or activity. Given the power of organizational identities, it may be possible for sport organizations to facilitate salient identities for groups for whom the sport/activity was previously considered dissonant. In this study, the authors used interviews to explore the identity formation processes for members of a national running group for Black women in the United States. Results indicate that members overcame their dissonance to running through their identification with the organization who they felt facilitated education, support, and the connection to existing members who served as identity models. Through their own negotiation strategies, they were able to form a salient identity around the activity, and contribute to a growing collective running identity for this group as a whole. |
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| Keywords: | Identity work Identity threat Organizational identity Intersectionality |
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