体育产业再认识

体育作为人类社会特有的一种文化现象，体育产业应是文化产业的重要内容。从文化产业的特征来看，体育产业确切地说，就是体育的服务业，体育产业是以体育劳务输出为主要特征的产业形式。任何行业对社会的贡献都是提供产品，体育行业所提供的产品就是体育产品，或称体育服务产品。对体育服务产品，也有人称体育劳务产品，其性质是物质的，还是精神的，长时间以来有争议。笔者提出，体育服务是客观性存在，人们看得见、摸得着、感觉得到。体育产品是无形和有形的统一，是一个具体的过程性存在。

The Reconsideration of Sports Industry

As a particular cultural phenomenon in human society, sports industry can be regarded as one important part of cultural industry. Exactly speaking, sports industry refers to sports service industry, an occupation aiming at exporting sports labor service. Every industry makes its contributions to the society by providing its products, and the products provided by sports industry are called sports products , sports service products or sports products of labor service. In the long term there are controversies about the problem that the nature of sports products are material or immaterial. The author points out that sports service is an objective existence and that sports products are the integration of materiality and immateriality, the concrete existence in procedure.