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The conversational frame in public address
Authors:Robert James Branham  W Barnett Pearce
Institution:1. Professor of Rhetoric , Bates College , Lewiston, ME, 04240;2. Professor in the Department of Communication , Loyola University , Chicago, IL, 60611
Abstract:Conversationalism has been hailed as the hallmark of modern eloquence, yet its political and ethical implications have received little attention. This essay explores the diverse forms and motives of the conversational frame in public address. By framing their remarks and transactions with their listeners as conversational, orators may attempt to reconstruct or seem to reconstruct speaker‐audience relationships and to position themselves and their audiences within networks of reciprocal rights and obligations.
Keywords:Conversation  audience  Wiesel  Elie  Reagan  Ronald  Bitburg  Carmichael  Stokely  style
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