| Abstract: | The purpose of this study was to investigate the validity of using two variables, topic importance and non‐commitment latitude, in operational definitions of enduring involvement. Results indicated that topic importance was an acceptable variable to consider in such a definition, but that the latitude of non‐commitment was constant across topics. Rather than serving to identify levels of enduring involvement, the size of respondents' latitude of non‐commitment appeared to be a personal characteristic of the respondents. |
