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Ethnocentrism and trait communication apprehension as predictors of interethnic communication apprehension and use of relational maintenance strategies in interethnic communication
Authors:Mary C Toale  James C McCroskey
Institution:1. Assistant Professor, Baldwin Wallace College , Berea, OH;2. Professor, West Virginia University , Morgantown, WV
Abstract:The first of two studies investigated the differences between reported relational maintenance strategy usage by high and low interethnic communication apprehensives (IECAs). An instrument based on Canary and Stafford's (1992) relational maintenance strategies taxonomy and Neuliep and McCroskey's (1997a) Personal Report of Interethnic Communication Apprehension (PRECA) was employed. The results indicated that individuals who were law IECAs reported utilizing significantly more of the task, network, and positivity strategies. Differences in openness and assurance strategies followed the same pattern but were not significant. The participant's reported usage and IECA score were inversely related. The second study replicated the first and explored two theoretical explanations for the results. This study revealed significant differences on all of the dimensions and significant negative correlations. This study also examined whether trait communication apprehension (disregarding ethnicity) and/or ethnocentrism (the presumed foundational components of IECA) could account for the differences in reports of relational communication behavior. The results of the second study indicated that both trait CA and ethnocentrism contributed to the prediction of IECA and to overall reported strategy usage, and that ethnocentrism was the better predictor.
Keywords:ethnocentrism  relational maintenance  interethnic communication  communication apprehension
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