蜀南竹海设市与塑造蜀南竹海--旅游品牌之构想

地名也是无形资产,一个好的地名对旅游业来说就是一个良好的旅游品牌,是取之不尽用之不竭的财富.改革开放以来,许多风景名胜区的行政区域名称进行了变更,并使之与风景名胜区的名称相同.这样不仅提高了当地的知名度,塑造了一个知名的旅游品牌,而且也带来了丰厚的经济效益和良好的社会效益.本文笔者建议在已拥有六块旅游金字招牌的蜀南竹海所在地的长宁县和江安县进行行政区划合并,设立县级蜀南竹海市.以提高蜀南竹海的知名度,推动四川宜宾市乃至川南、滇北地区旅游业的大发展.

The Establishment of Shunan Bamboo Sea City and the Molding of the Sunan Bamboo Sea

The name of a place is an immaterial asset, a good name is a good brand to tourism.Since the reforming and opening, many scenic places have changed their names in order to match the scenery there.Not only did this increase the popularity, make the brand well-known, but also did this bring the big economic and social profits. The authors of this essay suggest that we should combine Changning county with Jiangan county and establish a new city named Shunan bamboo sea. Thus, the popularity of Shunan bamboo sea and the city of Yibin would be enhanced, and it will do good for the development of tourism in southern part of Sichuan and northern part of Yunnan.