| 基于互联网的二手资料收集方法研究 |
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| 引用本文： | 刘志超,张小娟. 基于互联网的二手资料收集方法研究[J]. 科技管理研究, 2011, 0(3) |
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| 作者姓名： | 刘志超 张小娟 |
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| 作者单位： | 华南理工大学工商管理学院,广东广州,510640 |
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| 摘 要： | 随着互联网技术的迅速发展和普及,人们可以方便地在互联网上获得许多有价值的信息.在市场调研中,互联网已成为各种二手资料的主要来源,如何从互联网上搜集二手资料也成为一个重要的课题.文章主要探讨在市场调研中从互联网上获取二手资料的主要方法,包括网站、搜索引擎和关键词等,并在关键词搜索中提出一种搜集二手资料的新方式--数字关键词.
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| 关 键 词： | 市场调研 二手资料 搜索引擎 数字关键词 |
How to Use Online Secondhand Data for Marketing Research |
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| LIU Zhichao,ZHANG Xiaojuan. How to Use Online Secondhand Data for Marketing Research[J]. Science and Technology Management Research, 2011, 0(3) |
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| Authors: | LIU Zhichao ZHANG Xiaojuan |
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| Affiliation: | LIU Zhichao,ZHANG Xiaojuan(School of Business Administration,South China University of Technology,Guangzhou 510640,China) |
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| Abstract: | With the continuous development and popularization of network technology and advantages of being convenient,fast and economical in using it,searching for secondhand data in internet for marketing research has become a new trend.Taking the analysis of the cost of medical technology service as an example,this paper introduces methods using online secondhand data for marketing research,and some related problems as well as countermeasures. |
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| Keywords: | online second hand data marketing research figures Key words |
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