| 企业战略转型过程中资源流失现象初探 |
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| 引用本文： | 刘海潮.企业战略转型过程中资源流失现象初探[J].科技管理研究,2011(3). |
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| 作者姓名： | 刘海潮 |
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| 作者单位： | 大连理工大学管理学院,辽宁大连,116024 |
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| 基金项目： | 国家社科基金项目"后金融危机时代下的企业战略变革与变革绩效:理论分析与案例研究"、辽宁省社科基金项目"辽宁省企业"走出去"战略研究-基于当前经济肜势及"战略转型"视角的探讨" |
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| 摘 要： | 资源流失是企业战略转型所要面临的重要风险之一,也是组织变革管理的重要内容.提出只有具备主观能动性的资源才能流失,如人力资源、客户资源、品牌资源等;研究表明,战略转型一方面会改变企业的内外部环境从而对资源流失产生直接影响,也会由于资源流失之间存在交互影响从而对资源流失产生间接影响;且产品变化和市场变化两种不同类型的战略转型对不同类型资源流失的影响在强度上存在差异.
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| 关 键 词： | 战略转型 资源流失 现象 |
An Exploratory Study on the Resources Outflow during the Process of Strategic Change |
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| LIU Haichao.An Exploratory Study on the Resources Outflow during the Process of Strategic Change[J].Science and Technology Management Research,2011(3). |
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| Authors: | LIU Haichao |
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| Institution: | LIU Haichao(Dalian University of Technology,Dalian 116024,China) |
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| Abstract: | Resources outflow is one of the key risks enterprises have to face during strategic changes and should be managed carefully.Only the resources that are active may outflow,such as human,customers and brand.It is referred from this study that,strategic change will influence the resources outflow directly and indirectly,and product change and market change have their different influence approaches. |
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| Keywords: | strategic change resources outflow phenomenon |
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