| 教育营销和教育营销战略 |
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| 引用本文： | 徐芳. 教育营销和教育营销战略[J]. 广东技术师范学院学报, 2001, 0(1): 83-89 |
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| 作者姓名： | 徐芳 |
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| 作者单位： | 广东职业技术师范学院管理学系!广东广州510665 |
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| 摘 要： | 本文针对如何改善学校内部经营管理以提高办学效益 ,如何对与教育有关的市场进行深入研究的问题 ,提出教育营销的观点及策略。旨在通过引进教育营销的理念和模式 ,在面向社会自主办学的过程中 ,逐步建立起内部符合教育规律 ,外部适应市场经济需要的竞争机制 ,使教育更好地与社会需要和环境协调发展
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| 关 键 词： | 教育产业 教育服务 教育营销 营销管理 人力资源 运作管理 |
| 文章编号： | 1009-2803(2001)01-0083-07 |
| 修稿时间： | 1999-12-28 |
Education Marketing and its Strategy |
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| Xu Fang. Education Marketing and its Strategy[J]. Journal of Guangdong Polytechnic Normal University, 2001, 0(1): 83-89 |
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| Authors: | Xu Fang |
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| Abstract: | This paper tends to discuss the view and strategy of education marketing which would improve the school management and the method to research the education market.With the idea and mode of education marketing we can set up the competition system which would suit the education regulation and market economy in the process of operation facing to the society.And in that case education can develop in harmony with the need of society and environment. |
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| Keywords: | education industry education service education marketing marketing human resource operation management |
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