WTO与中国媒体集团化改革

和国内其它行业不同,WTO对媒体的影响深受中国政治体制改革进程的制约。中国媒体集团化改革已经从政策上、理论上、实践上被确认为媒体改革的成功方向和模式。集团化改革的目的是为了提高媒体自身的核心竞争力,做大做强中国传媒集团,以便能更好地缓冲在国内传媒市场开放过程中国际传媒巨头对中国传媒行业的巨大冲击以及传媒市场的激烈竞争。

WTO and Its Influence on the Collectivization of Chinese Media Industry

The event that PRC has become a member of WTO is one of the most important factors, which influencepolitics, economy and even the whole society of China. And at the same time, the superstructure and the economic base ofChina is also extensively and profoundly influenced by its joining WTO. Unlike other domestic industries, the effect ofWTO on the industry of media is restricted deeply by the reforming process of the political systam of China. The collec-tivization of the media in China has already been confirmed in policy, theory and practice, as the successful direction andmodel of media reformation. The aim of the reformation of collectivization is to improve the core capability of competitionof the media industry and to enlarge and strengthen the media groups in China, to the effect that we can buffer the greatimpact, which comes from the international media magnate, to the media industry of China, and the intense stress incompetition.