The communications challenge of a post-apartheid South Africa: The intercultural agenda |
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| Institution: | 1. Shanghai Typhoon Institute and Key Laboratory of Numerical Modeling for Tropical Cyclone, China Meteorological Administration, Shanghai, China;2. Key Laboratory of Cities Mitigation and Adaptation to Climate Change in Shanghai, China Meteorological Administration, Shanghai, China;3. Ocean College, Zhejiang University, Zhoushan, China;4. Shanghai Ecological Forecasting and Remote Sensing Center, Shanghai, China;1. Department of Pharmacology and Clinical Pharmacology, The University of Auckland, Private Bag 92019, Auckland 1142, New Zealand;2. Department of Cardiology, Auckland District Health Board, Private Bag 92024, Auckland 1142, New Zealand;3. Green Lane Cardiovascular Service, 2 Park Road, Grafton 1023, Auckland, New Zealand;4. Department of Medicine and Department of Psychiatry, Duke University Medical Center, Box 3837, Durham, NC 27710, United States |
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| Abstract: | Based on personal experience in South Africa (1984–1985), this paper broadly outlines and discusses the intercultural dimension of the South African dilemma. The intercultural communication needs are viewed as fundamental for the promotion and sustaining of positive structural changes that will emerge post-Apartheid. By reviewing events in South Africa and summarizing a recent South African study emphasizing the intercultural needs, the paper posits a readiness for addressing the issue and asserts that intercultural communicators do not have the option of “disinvesting” in South Africa. The paper briefly reviews two programs in South Africa addressing the intercultural needs agenda. |
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