浅论许可贸易及许可协议要素 |
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作者单位: | 江苏经贸职业技术学院 江苏南京211168 |
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摘 要: | 相对于出口战略、合资经营以及对外直接投资,国际许可是一种更迅捷、国际市场介入程度更深的方式。本文主要论述采用许可贸易的原因、与许可贸易相关的风险以及许可协议的要素。
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关 键 词: | 国际许可贸易 相关风险 要素 |
Preliminary Discussion on Licensing and Key Elements of the International Licensing |
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Abstract: | Compared with exporting strategy,joint venture and outward FDI,international licensing is a quicker and deeper measure to penetrate the international market.In this article,we discussed the reasons to adopt licensing practice,the related risks and the key elements of the licensing agreement. |
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Keywords: | international licensing related risk key elements |
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