| 现代合作博弈与中小旅行社区域虚拟营销 |
| |
| 引用本文： | 赛静.现代合作博弈与中小旅行社区域虚拟营销[J].黄山学院学报,2008,10(4). |
| |
| 作者姓名： | 赛静 |
| |
| 作者单位： | 合肥工业大学,管理学院,安徽,合肥,230039;黄山学院,旅游学院,安徽,黄山,245021 |
| |
| 摘 要： | 建立和应用现代合作博弈理论指导下的现代虚拟营销方法，是化解区域旅行社间的对立情绪，规避其矛盾为合作，实现资源共享、客源互送、共赢发展的有效途径。
|
| 关 键 词： | 现代合作博弈 中小旅行社 虚拟营销 |
On Modern Co-op Game and Area Virtual Marketing for Average Travel Agencies |
| |
| Sai Jing.On Modern Co-op Game and Area Virtual Marketing for Average Travel Agencies[J].Journal of Huangshan University,2008,10(4). |
| |
| Authors: | Sai Jing |
| |
| Institution: | Sai Jing1,2(1.School of Management,Hefei University of Technology,Hefei 230039,2.School of Tourism,Huangshan University Huangshan 245021,China) |
| |
| Abstract: | Based on the theories of modern co-op game,the modern virtual business method,which is an effective means of melting rivalry among average travel agencies,converting conflicts into cooperation,sharing their resources and developing by win-win. |
| |
| Keywords: | modern co-op game average travel agencies virtual marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
