| 传统书法艺术在现代白酒包装设计中的运用 |
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| 引用本文： | 高源. 传统书法艺术在现代白酒包装设计中的运用[J]. 佳木斯教育学院学报, 2012, 0(9): 101-102 |
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| 作者姓名： | 高源 |
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| 作者单位： | 宿州书画·灵璧石研究中心 安徽宿州 234000 |
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| 基金项目： | 宿州学院宿州书画·灵璧石研究中心开放课题资助项目“中国传统艺术在现代白酒包装设计中的应用研究”(2012YKF40) |
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| 摘 要： | 传统书法在现代白酒包装设计中具有十分重要的作用,它不仅展示产品的文化内涵、品牌形象,还有助于提高产品的层次。本文主要分析了白酒包装中书法艺术的设计风格和审美意境,并通过具体的实例进一步阐述书法艺术的合理运用对于推动现代白酒包装设计迈向更广阔的市场具有重大意义。
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| 关 键 词： | 白酒包装 书法艺术 审美意境 |
The application of traditional art of calligraphy in modern liquor packaging design |
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| Gao Yuan. The application of traditional art of calligraphy in modern liquor packaging design[J]. Journal of Jiamusi Education Institute, 2012, 0(9): 101-102 |
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| Authors: | Gao Yuan |
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| Affiliation: | Gao Yuan(Suzhou Painting and Lingbi stone Research Center,Suzhou Anhui,234000,China) |
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| Abstract: | The traditional calligraphy plays a very important role in modern liquor packaging design,it not only shows the cultural intension,brand image of the products,but also help to improve product level.This paper mainly analyzes the design style and aesthetic conception of liquor packaging in calligraphy art,and through specific examples to further elaborate the rational application of calligraphy art to promote the modern liquor packaging design to the broader market is of great significance. |
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| Keywords: | wine packaging calligraphy art aesthetic conception |
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