| 广告的对话性探讨 |
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| 引用本文： | 王雅芳.广告的对话性探讨[J].襄樊职业技术学院学报,2005,4(2):77-79. |
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| 作者姓名： | 王雅芳 |
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| 作者单位： | 中国地质大学,湖北,武汉,430074 |
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| 摘 要： | 本文拟运用巴赫金对话思想的理论对广告文体的对话性进行分析。这种或强或弱的对话性实际上就是广告主和目标受众之间的最本质的关系的体现。广告这种语言就是利用广告主和目标受众的对话来达到刺激消费者产生购买动机并购买的行为。而以情动人在广告信息的传递中能达到意想不到的效果。
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| 关 键 词： | 对话 对话性 言语行为 |
| 文章编号： | 1671-914X(2005)02-0077-03 |
| 修稿时间： | 2004年12月10 |
The Analysis of Dialogism in the Advertisement |
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| WANG Ya-fang.The Analysis of Dialogism in the Advertisement[J].Journal of Xiangfan Vocational and Technical College,2005,4(2):77-79. |
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| Authors: | WANG Ya-fang |
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| Abstract: | This paper completely analyzes the dialogism in the advertising discourse by the researches of Bahktin's dialogic thoughts. The dialogism that exists in the advertising, whether strong or weak, is virtually the most basic embodiment of the relationship between the advertisement owner and the object. This paper explains that the language in advertising is using the dialogue between the advertisement owner and the object to stimulate the act of buying of customers. Special effect can be achieved in the transfer of advertising through conveying the meaning with emotion. |
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| Keywords: | dialogue dialogism speech act |
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