Assessing Text-Picture Correspondence in Television News: The Development of a New Coding Scheme

A new coding scheme and method of analysis were proposed to assess the level of text-picture correspondence in television news. The method focuses on alternating text-picture correspondences within news items and uses the proportional time devoted to each correspondence category as the dependent variable. It is argued that the coding method could be used in large-scale analyses of television news content as well as in effect studies that examine recall for news information.