Tackling the Issues: Meaning Making in a Telenovela

This article focuses on a Venezuelan telenovela, El País de las Mujeres (The Country of Women), broadcast to high ratings in Venezuela, Argentina, Peru, Puerto Rico, and the United States. Drawing on feminist media studies and cultural studies, I conducted textual analysis of the serial and in-depth interviews with the production team and audience members. I analyzed the production, mise-en-scene, and consumption of the representations of sexual harassment, domestic abuse, abortion, and homosexuality that are present in this telenovela's storylines. The analysis suggests that the inclusion of topics that have been part of the public debate for some time are accepted by viewers, whereas those that are controversial or not publicly discussed are not readily sanctioned by the audience. In addition, the study illustrates how telenovelas' stories and themes contribute to the public debate about social issues, and how production and consumption, traditionally represented as opposing forces, are deeply articulated.