| CUBA品牌开发的研究 |
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| 引用本文： | 余兰,张易,叶毅,陈小珂. CUBA品牌开发的研究[J]. 四川体育科学, 2004, 0(4): 25-25,61 |
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| 作者姓名： | 余兰 张易 叶毅 陈小珂 |
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| 作者单位： | 西南财经大学体育部,四川,成都,610074 |
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| 摘 要： | 从品牌学角度，采用文献分析法和定性分析法，对CUBA品牌的含义、价值进行了分析和探讨，为CUBA联赛市场开发和持续发展提供理论参考和实践指导。
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| 关 键 词： | CUBA联赛 品牌开发 参考 角度 定性分析法 含义 理论 文献分析 研究 持续发展 |
| 文章编号： | 1007-6891(2004)04-0025-01 |
Research on the Market Developing of CUBA Brand |
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| YU Lan,ZHANG Yi,YE Yi,CHEN Xiao-keP. E. of Dept.,Southwest University of Financial and Economic,Sichuan Chengdu,,China.. Research on the Market Developing of CUBA Brand[J]. Sichuan Sports Science, 2004, 0(4): 25-25,61 |
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| Authors: | YU Lan ZHANG Yi YE Yi CHEN Xiao-keP. E. of Dept. Southwest University of Financial Economic Sichuan Chengdu China. |
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| Affiliation: | YU Lan,ZHANG Yi,YE Yi,CHEN Xiao-keP. E. of Dept.,Southwest University of Financial and Economic,Sichuan Chengdu,610074,China. |
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| Abstract: | This article adopts document and logic method to view the CUBA from brand angle, and analyses the brand value, refer to the market develop and sustained growth of CUBA. |
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| Keywords: | China university basketball association Market developing Brand value |
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