| Abstract: | Conclusion We have briefly attempted to deineate the field of content analysis of communication media and point out of value of content
analysis as a method of audio-visual research. On the following pages is a bibliography of that part of the literature on
content analysis which seems mostuseful for audio-visual researchers.While the bibliography is fairly comprehensive it does
tend to omit studies dealing with the analysis of printed materials.
The quantitative analysis of the content of instructional materials has been virtually neglected. Here some useful applications
of the technique are made to audio-visual communication research. Donald Auster is an instructor in the Audio-Visual Center
at Indiana University. |
