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基于SWOT分析的农村三网融合发展战略选择
引用本文:李瑾,张正,秦向阳,杨涛,马晨.基于SWOT分析的农村三网融合发展战略选择[J].中国软科学,2012(7):36-42.
作者姓名:李瑾  张正  秦向阳  杨涛  马晨
作者单位:1. 北京农业信息技术研究中心,北京,100097
2. 长江大学经济学院,湖北荆州,434025
基金项目:本研究得到国家软科学研究计划,国家社会科学基金,公益性行业(农业)科研专项
摘    要:农村信息化是推进新农村建设、统筹城乡发展、改变传统的城乡二元经济结构的重要手段。农村的地域复杂性和人口分散性特点决定了农村信息化必须走成本低、实用性强、本土化的发展之路,三网融合为之提供了可能。目前三网融合在我国已正式进入试点实施阶段。与城市相比,农村具有其特有的优势和机遇。本研究对农村开展三网融合的优势、劣势、机遇、挑战进行了深入分析,并据此提出了加快推进农村三网融合的战略选择。

关 键 词:三网融合  SWOT  农村  战略选择

Strategic Choice for Three- Network- Convergence in Rural Area Based on SWOT Analysis
LI Jin , ZHANG Zheng , QIN Xiang-yang , YANG Tao , MA Chen.Strategic Choice for Three- Network- Convergence in Rural Area Based on SWOT Analysis[J].China Soft Science,2012(7):36-42.
Authors:LI Jin  ZHANG Zheng  QIN Xiang-yang  YANG Tao  MA Chen
Institution:1.Beijing Research Center for Information Technology in Agriculture,Beijing 100097,China; 2.College of Economics,Yangtze University,Jingzhou 434025,China)
Abstract:Rural informatization is an important means to promote the new rural construction,to coordinate urban and rural development,and to change the traditional urban-rural dual economic structure.Rural informatization must take the low-cost,practical and local way due to its characteristics of complexity and dispersion.Three networks convergence provide the possibility.At present,three networks convergence has formally entered in a pilot implementation stage in China.Compared with city,rural area has its unique superiority and opportunity.This paper deeply analyses the strength,weakness,opportunity and threat in rural area on three-networks-convergence,and puts forward the strategic choice.
Keywords:three network convergence  SWOT  rural  strategic choice
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