| 随团游和自助游中的顾客参与比较研究 |
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| 引用本文： | 彭艳君,刘文纲,卢建亚.随团游和自助游中的顾客参与比较研究[J].承德职业学院学报,2010(4). |
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| 作者姓名： | 彭艳君 刘文纲 卢建亚 |
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| 作者单位： | 北京工商大学商学院; |
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| 基金项目： | 中国旅游研究院2009年立项课题《顾客参与对服务失误归因及行为意向影响研究-以随团游和自助游为比较研究》阶段性成果,课题编号:09TABG004 |
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| 摘 要： | 旅游业是顾客参与程度较高的服务业之一,而且在随团游和自助游两种形式下顾客参与又存在一定的差异。本文在阐述旅游业顾客参与的维度的基础上,着重分析了在随团游和自助游中顾客参与的差异,最后提出了提高随团游中的顾客参与水平的建议。
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| 关 键 词： | 顾客参与 随团游 自助游 |
Comparative Study of Customers'Participation between Package Tour&DIY Tour |
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| Peng Yanjun,Liu Wengang,Lu Jianya.Comparative Study of Customers'Participation between Package Tour&DIY Tour[J].Journal of Chengde Vocational College,2010(4). |
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| Authors: | Peng Yanjun Liu Wengang Lu Jianya |
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| Abstract: | As a service industry,tourism has a higher degree of participation for customers,but there are some differences of participation between package tour and DIY trip.Based on expounding the dimensions of customers' participation in tourism,this paper focuses on the difference of customers' participation between package tour and independent travel and finally puts forward the measures of improving the level of customers' participation in package tour. |
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| Keywords: | customer participation package tour independent travel |
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