| 浅谈产品生命周期理论在营销管理中的应用 |
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| 引用本文： | 南昂. 浅谈产品生命周期理论在营销管理中的应用[J]. 陕西职业技术学院学报, 2006, 0(2) |
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| 作者姓名： | 南昂 |
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| 作者单位： | 陕西职业技术学院 陕西 |
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| 摘 要： | 国外一些大企业利用产品生命周期理论PLC成功地延长了产品的生命周期,使企业稳定经营几十年乃至上百年。而许多国内企业的产品生命周期却只有6-8年。根据生命周期理论、如何判断产品所处的生命周期阶段,着重从市场营销角度研究如何进行产品生命周期管理,旨在对延长国内企业的产品生命周期提供借鉴经验。
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| 关 键 词： | 产品生命周期 国内企业 营销管理 |
On Applications of Products Life Cycle Theory in Marketing Management |
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| Nan Ang. On Applications of Products Life Cycle Theory in Marketing Management[J]. Journal of Shaanxi Vocational & Technical College, 2006, 0(2) |
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| Authors: | Nan Ang |
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| Abstract: | Some famous foreign enterprises utilized the Products Life Cycle theory (PLC) successfully to extend life cycle of their products and make themselves develop steadily for decades even over a century. While some products cycle of some domestic enterprises is only 6 to 8 years. This paper introduces briefly products life cycle theory and how to judge the stage that products live in life cycle. Finally, in order to provide some suggestion for domestic enterprises to lengthen their products' life cycle, the paper stresses how to carry out products life cycle management from the angle of marketing. |
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| Keywords: | products life cycle theory domestic enterprises marketing management. |
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