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A Talk on Language Characteristics of Advertising English
Authors:Cheng Jianjing
Affiliation:Cheng Jianjing
Abstract:This article gives a lenthy and analytical account of the language characteristics of advertising English in terms of its semantic, syntactic and lexical features. As a variety of English, advertising English has gained more and more attention and been systematically studied.
Keywords:advertising  semantic feature  syntactic feature  lexical feature  
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