| 论广告的品牌策略及其误区 |
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| 引用本文： | 赵刚.论广告的品牌策略及其误区[J].湖州师范学院学报,2006,28(4):105-108. |
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| 作者姓名： | 赵刚 |
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| 作者单位： | 湖州师范学院,艺术学院,浙江,湖州,313000 |
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| 摘 要： | 广告是品牌战略的重要手段,品牌的构筑与维护更是通过广告活动展现在市场和消费者面前。因此,采取一定的广告策略,使品牌形象通过广告深植于消费者心里就显得非常重要。当然,在广告的品牌策略中也存在着许多误区,这需要企业警惕和改正。
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| 关 键 词： | 广告 品牌策略 误区 |
| 文章编号： | 1009-1734(2006)04-0105-04 |
| 修稿时间： | 2005年9月22日 |
On Ads Brand Strategies and Their Misleading Areas |
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| ZHAO Gang.On Ads Brand Strategies and Their Misleading Areas[J].Journal of Huzhou Teachers College,2006,28(4):105-108. |
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| Authors: | ZHAO Gang |
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| Abstract: | An advertisement is an important means of brand strategies,and the setting up and protection of a brand are being exhibited before the market and consumers through advertising activities.Certain advertising strategies, therefore,can transplant the brand image into the hearts of consumers by means of advertisements.However,there exist many misleading areas in the brand strategies of advertisements,which needs guarding against and rectifying. |
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| Keywords: | advertisement brand strategies misleading areas |
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