Collecting data through focus groups |
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Authors: | Anne F. Marrelli |
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Abstract: | This 10th article in the Performance Technologist's Toolbox series describes the data collection method of focus groups. Several variations in structure and facilitation techniques are summarized and common misconceptions are explained. Multiple applications of focus groups in performance technology are illustrated with examples. The advantages and disadvantages of using focus groups are then reviewed. The article concludes with guidelines for planning and conducting effective focus groups. |
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