中国工程承包商海外市场选择模型研究

针对中国承包商参与激烈的国际竞争的需要,以提升中国工程承包商的竞争优势为最终目的,吸收波特竞争优势理论的内容,结合中国工程企业的特点、海外目标市场的特点以及整个国际工程承包市场的各种相关要素,构建了中国工程企业海外市场选择的动态双钻石模型,并重点探讨了技术因素与其他因素的互动关系,同时依据动态双钻石理论建立了包含11大类,44小类的指标体系。

Study on the Overseas Market Choice Model of Chinese Engineering Contractor

To meet with the demand of vigorous international competition that Chinese contractors participate and take promoting their competitive advantage as the end purpose, this paper puts forward dynamic double diamond theory which is selected by oversea markets of Chinese engineering corporation according with their characters and various related key factors of whole international engineering contractor market. It focuses on the interactive relation of the technical factors and other factors, and establishes 11 major types and 44 small types of index system according to the dynamic double diamond theory.