| 农村居民消费“邻居效应”的调查与分析 |
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| 引用本文： | 王悦.农村居民消费“邻居效应”的调查与分析[J].石家庄职业技术学院学报,2012(4):72-75. |
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| 作者姓名： | 王悦 |
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| 作者单位： | 西北农林科技大学经济管理学院 |
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| 摘 要： | 通过调查发现,农村居民消费具有＂邻居效应＂的典型特点,主要表现在生活性消费的＂跟风＂、生产性消费的＂趋同＂以及特殊性消费的＂从众＂等方面.＂邻居效应＂形成的原因包括消费观念、消费心理、消费行为、消费环境、消费市场等因素.
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| 关 键 词： | 消费行为 邻居效应 农村居民 调查与分析 |
An investigation of the neighborhood effect among the rural consumers |
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| WANG Yue.An investigation of the neighborhood effect among the rural consumers[J].Journal of Shijiazhuang Vocational Technology Institute,2012(4):72-75. |
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| Authors: | WANG Yue |
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| Institution: | WANG Yue(School of Economics and Management,Northwest Agriculture and Forestry University,Yangling,Shaanxi 712100,China) |
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| Abstract: | Rural consumers are found likely to incur neighborhood effects,mainly in following fashions.The writer then analyzes their consumption concept,psychology,behavior,environment,and marketing. |
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| Keywords: | consumption behavior neighborhood effect rural residents investigation |
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