印刷媒介的数字化生存

以报纸为代表的印刷媒介在20世纪受到了前所未有的冲击和挑战，面临严重危机。报纸应走信息产业化之路，走数字化生存之路，无论在采访方式、报道方式，还是在传播方式、出版模式等方面都要有一系列变革。一方面，在传统印刷媒介领域，要充分发挥自身优势，更新观念，增强受众意识，提供更加综合的、个人化的信息；另一方面，大力发展电子版，利用多媒体传播信息，以期在竞争中占得一席之地。

Being Digital for the Printing

In 20th,newspaper and other printing medias face unprecedented impact and challenge. The newspaper should follow the road of industrialization of information and digitalization. There will be a series of reforms. On one side, in the traditional printing media field, the newspaper should make its own advantages well, change its concept, cater to the needs of readers and provide the useful information; on the other side, it develops the electrical addition and fully use multi media in order to get a place in the competition.