| 事业与营业:胡政之媒介经营理念略论 |
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| 引用本文： | 贾晓慧,王瑾.事业与营业:胡政之媒介经营理念略论[J].华中科技大学学报(社会科学版),2006,20(6):97-102. |
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| 作者姓名： | 贾晓慧 王瑾 |
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| 作者单位： | 1. 天津大学,社会科学系,天津,300072
2. 成都航空仪表公司,四川,成都,610091 |
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| 基金项目： | 天津市社会科学研究规划项目 |
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| 摘 要： | 在军阀割据、外忧内患的年代,胡政之经营的《大公报》,既坚持了新闻事业的理念,也使报纸有了赢利,兼顾了文化事业的营利性和非营利性。胡政之操守报业的报格,将报纸营业当事业来做,具有“做大事业”的长远目光,其过人的洞察力,复合型的才智和为事业奋斗的精神,是经营《大公报》成功的关键。
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| 关 键 词： | 胡政之 大公报 文化产业 经营理念 |
| 文章编号： | 1671-7023（2006）06-0097-06 |
| 收稿时间： | 2006-06-09 |
| 修稿时间： | 2006年6月9日 |
Enterprise and Management: the Analysis of Hu Zhengzhi's Media Management Thinking |
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| JIA Xiao-hui,WANG Jin.Enterprise and Management: the Analysis of Hu Zhengzhi''''s Media Management Thinking[J].Journal of Huazhong University of Science and Technology(Social Science Edition),2006,20(6):97-102. |
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| Authors: | JIA Xiao-hui WANG Jin |
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| Abstract: | In the age of Chinese civil war,the newspaper named Da Gong Bao,which was executed by Hu Zhengzhi,insisted on the ideal of Journalism and made profits of newspaper business,keeping a good balance between the profit and nonprofit of the culture industry.Hu's personal integrity to journalism,outstanding insight,farseeing of "big enterprise" and multiple intelligences,were the key points to the success of Da Gong Bao. |
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| Keywords: | Hu Zhengzhi Da Gong Bao culture industry Management thoughts |
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