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The mutant journal: how adaptations to online forces are forcing STM journals to mutate |
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| Authors: | Kent Anderson |
| Affiliation: | Division of Medical Journals & Professional Periodicals American Academy of Pediatrics Kent Anderson Kent Anderson is now Publishing Director, New England Journal of Medicine Massachusetts Medical Society 860 Winter Street Waltham MA 02451, USA Email: kanderson@mms.org |
| Abstract: | Journals treat information in a peculiar manner. Now, online publishing is forcing rapid mutation of the journal's inherently volatile genetic code. This paper proposes a sequence of mutation, and discusses the evolutionary forces at work and how publishers can themselves adapt when faced with mutant journals. |
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