| 品牌服装企业虚拟经营的探讨 |
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| 引用本文： | 周志萍,高鹏,彭庚.品牌服装企业虚拟经营的探讨[J].软科学,2004,18(6):93-96. |
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| 作者姓名： | 周志萍 高鹏 彭庚 |
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| 作者单位： | 中国科学院研究生院,管理学院,北京,100039 |
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| 摘 要： | 根据虚拟企业的虚拟经营方式,本文首先对品牌服装企业的虚拟经营方式、虚拟经营的必要性和可行性进行了分析。在此基础上,重点从虚拟经营供应链设置、技术支持和成员企业实体的协调管理等方面阐述了品牌服装企业虚拟经营的实施方法,并以一个案例进行了印证。
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| 关 键 词： | 品牌服装企业 虚拟经营 虚拟企业 |
| 文章编号： | 1001-8409(2004)06-0093-04 |
A Discussion on Virtual Operation of Brand Costume Enterprise |
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| ZHOU Zhi-ping,GAO Peng,PENG Geng.A Discussion on Virtual Operation of Brand Costume Enterprise[J].Soft Science,2004,18(6):93-96. |
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| Authors: | ZHOU Zhi-ping GAO Peng PENG Geng |
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| Abstract: | Based on the analysis of virtual operation mode of brand costume enterprises, the authors firstly analyse the necessity and feasibility according to virtual operation mode. Based on it, the authors then explain the implementing method of virtual operation for brand costume from the establishment of supply chain, technical support and collaborative management between virtual enterprises membership; furthermore, they corroborate the method through an actual case analysis. |
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| Keywords: | brand costume enterprise virtual operation virtual enterprise |
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