| 商标的翻译原则 |
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| 引用本文： | 马骅.商标的翻译原则[J].咸阳师范学院学报,2007,22(4):97-99. |
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| 作者姓名： | 马骅 |
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| 作者单位： | 西北大学,外国语学院,陕西,西安,710069 |
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| 摘 要： | 通过对诸多商标汉语译名、英语译名的个例分析,提出在进行产品商标翻译时应遵循的4条基本翻译原则:信息传递原则、审美接受原则、感情色彩原则和文化尊重原则。
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| 关 键 词： | 商标 文化内涵 翻译原则 中西文化融合 |
| 文章编号： | 1672-2914（2007）04-0097-03 |
| 修稿时间： | 2007-04-25 |
Translation Principles of Product Brands |
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| MA Hua.Translation Principles of Product Brands[J].Journal of Xianyang Normal University,2007,22(4):97-99. |
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| Authors: | MA Hua |
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| Abstract: | This paper mainly analyzes the case of the English and Chinese product brands,at same time,it has produced the four translation principles of the informative,the aesthetic,and the culture respective and emotional coloration in the brand translation activity. |
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| Keywords: | product brands translation principles the integration of Chinese and western culture |
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