| 大学生旅游行为特征与市场开发研究——以西安市部分高校的调查为例 |
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| 引用本文： | 庞闻.大学生旅游行为特征与市场开发研究——以西安市部分高校的调查为例[J].渭南师范学院学报,2009,24(3):25-27. |
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| 作者姓名： | 庞闻 |
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| 作者单位： | 西安外国语大学,西安,710128 |
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| 摘 要： | 大学生旅游行为具有特殊性和多样性特点。该项研究在抽样凋查的基础上，对大学生旅游态度、旅游动机、出游方式、消费构成等旅游行为特征进行分析，并从旅游产品的开发、定价、营销等方面提出了适合大学生实际的对策和建议。
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| 关 键 词： | 大学生 旅游行为 市场开发 西安市 |
Research on College Students Travel Behavior and Market Development:A Case Study in Xi'an |
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| PANG Wen.Research on College Students Travel Behavior and Market Development:A Case Study in Xi'an[J].Journal of Weinan Teachers College,2009,24(3):25-27. |
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| Authors: | PANG Wen |
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| Institution: | PANG Wen ( Xian International Studies University, Xi＇ an 710128, China) |
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| Abstract: | College Students travel behavior has the characteristics of specificity and diversity. Based on the sample survey of the study, the attitude of tourism, tourism motivation, tourism mode, consumption and other characteristics of the tourism behavior are analyzed. Some strategies and recommendations were finally worked out, which would promote the tourism enterprises to develop the tourism market of college students. |
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| Keywords: | college student tourism behavior market development Xi＇an city |
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