广告信息传播模式的研究要适应经济发展不断创新

随着环境的发展变化和广告自身的发展,广告信息传播模式也在不断演进,不可避免地会出现旧结构瓦解和新结构诞生.本文通过深入剖析广告信息传播模式及其现状,发现现有广告信息传播模式相对于网络经济下的广告信息活动而言,具有不完整、过分简单及含有某些未被阐明的假设等缺陷,不能满足和适应当前经济发展的需要.无论是从广告理论研究的角度还是从广告业实际发展的角度,都要求对原有广告信息传播模式进行扩展和完善.本文在系统理论的基础上,探讨了广告信息传播模式的发展趋势,并依此初步构建了以反馈系统为主体的新广告信息传播模式.以便能够适应外界环境的变化,更有效地利用广告信息传播活动达到经济活动的目的,同时也为相关研究者提供必要的参考.

Advert Information Communication Modes Need Constant Innovations to Meet the Economic Development

With the development of advertising environment and advertising itself,advert communication modes are gradually evolving,with the inevitable disintegration of old components and birth of new ones.The comment on the study of advert communication modes reveals the incompleteness,over-simplicity and certain hypotheses unexpanded on the part of the existent advert communication modes,which leg behind the current economic development.In the light of advertising theory and advertising practices,the existent advert communication modes need to be expanded and improved.As a result of commenting on the study of advert communication modes,this article tries to explore the development trends of advert communication modes and accordingly put forward the design of a new communication mode with feedback system as the main part,so as to adapt advertising to the changing environment and help achieve better economic results by using advert communication more effectively as well as provide reference to researchers concerned.