| 试论媒介产品的售后服务 |
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| 引用本文： | 曾励.试论媒介产品的售后服务[J].湖南大众传媒职业技术学院学报,2002,2(4):58-59,63. |
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| 作者姓名： | 曾励 |
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| 作者单位： | 暨南大学,新闻与传播学院,广东,广州,510632 |
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| 摘 要： | 一般产品都很重视售后服务，而对新闻媒介来说，鉴于新闻媒介的传媒特性和我国现行政治体制的现实情况，售后服务仍未被提上议程。媒介产品作为一种商品在市场出售后，应当在坚持新闻的党性原则和媒体的社会公益原则前提下，同时遵循企业运营和发展的操作规律，加强售后服务。
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| 关 键 词： | 新闻媒体 媒介产品 售后服务 核心竞争力 市场营销 |
| 文章编号： | 1671-5454(2002)04-0058-02 |
The After-sale Service of Media Products: A Blank of the Market |
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| ZENG Li News and Dissemination College,Jinan University,Guangzhou.The After-sale Service of Media Products: A Blank of the Market[J].Hunan Mass Media Vocational Technical College(Mass Media),2002,2(4):58-59,63. |
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| Authors: | ZENG Li News and Dissemination College Jinan University Guangzhou |
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| Institution: | ZENG Li News and Dissemination College,Jinan University,Guangzhou,510632 |
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| Abstract: | The after-sale service is stressed in normal commercial activities. But for the news media, the after-saleservice is not taken into consideration yet, because of the special features of the news media and the contemporary politicalsystem of our country. On the precondition of keeping the party spirit of news and caring the benefits of the public, thecommercial activity of media products, as a kind of commodity sold on the market, should obey the law of business man-aging and developing and emphasize the after-sale service. |
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| Keywords: | the media product after-sale service |
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