新时期川渝电视文化的合作交流

电子传媒时代,电视成为最有影响力的文化载体和传播媒介。川渝两地都很重视本地的文化建设工作,并取得了一些初步成就。但是,电视文化的发展,精品不多、原创乏力,在国内、国际缺乏竞争力。川渝两地电视文化应该开掘各自的特色,发挥双方的优势,加强合作、交流,创造互惠共赢的新局面。川渝两地电视文化合作、交流具有良好的基础。川渝两地在电视理论研究、电视剧创作、节目设计制作与传播以及电视文化产业开发等方面,已形成各具特色,各有优势的格局,同时,也拥有互利合作、互助交流的广阔前景。

The Cooperative communication of TV culture between Sichuan and Changing

In the age of electronic media,television has become the most influential cultural carrier and communication medium.Both Sichuan and Chonging attach great importance to cultural construction and have acomplished geat achievements.However,there are some problems such as lack of quality works,lack of originality and competitiveness at home and abroad.Each of the two regions should carry on its advantages and strengthen the cooperative communication with the other,so as to create a new situation of mutual benefit.Each of the two regions has its characteristics and advantages in TV theory research,TV series creation,program designing and broadcasting.Meanwhile,there is promising future for their cooperation and exchange.