| 浅析湖南广电传媒市场发展的机遇与挑战 |
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| 引用本文： | 石莉萍. 浅析湖南广电传媒市场发展的机遇与挑战[J]. 湖南大众传媒职业技术学院学报, 2012, 0(4): 11-15 |
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| 作者姓名： | 石莉萍 |
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| 作者单位： | 湖南大众传媒职业技术学院传媒管理系 |
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| 基金项目： | 湖南省科技计划项目“湖南传媒市场运作问题研究”(编号:2006ZK3035)的阶段性研究成果 |
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| 摘 要： | 随着新媒体、新技术的出现,三网融合的推进,以及传媒政策的变化等,湖南广电传媒市场既迎来新的发展机遇,也面临不少新的挑战。湖南广电媒体应抓住机遇,正视挑战,采取相应对策,以获得更大更快的发展。
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| 关 键 词： | 湖南广电 传媒市场 机遇 挑战 |
Analysis on Opportunities and Challenges of Media Market Development of Hunan Radio and TV |
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| SHI Li-ping. Analysis on Opportunities and Challenges of Media Market Development of Hunan Radio and TV[J]. Hunan Mass Media Vocational Technical College(Mass Media), 2012, 0(4): 11-15 |
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| Authors: | SHI Li-ping |
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| Affiliation: | SHI Li-ping(Media Management Department,Hunan Mass Media Vocational and Technical College,Changsha,Hunan 410100) |
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| Abstract: | With the emergence of new media and new technologies,Hunan Radio and Television media market is now facing both new development opportunities and many new challenges.In order to obtain greater and faster development,Hunan Radio and Television media should seize the opportunities,face the challenges and take appropriate countermeasures. |
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| Keywords: | Hunan Radio and Television media market opportunity challenge |
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