基于公众影响度分析的科技媒体融合比较研究及对策建议

随着全球互联网的发展,新媒体正从记载和反映社会热点的一种传播工具逐步变成推动经济社会发展的一股新生力量。从科技新媒体的基本概念和相关理论入手,采用基于公众影响度的分析方法建立指标体系,利用一系列公开数据对国内3家科技新媒介进行比较研究。基于研究结果,为相关科技行政管理部门给出操作性较强的对策建议。

Research on the Convergence of S&T Media Based on Public Influence and Suggestions

With the development of the world''s Internet, new media is gradually becoming a new force to promote economic and social development, from the record and reflect the social hotspot of a communication tool before. This paper starts from the basic concept and related theory of S&T new media, using the method based on the public influence to establish an index system, and doing a comparative study of three S&T Media using a series of public data. At the end of the paper, the author puts forward some suggestions for the relevant government departments.