Abstract: | Traditional academic publishing is facing the ‘scholarly communication crisis’. University journals in China have special advantages in such circumstances and have the potential for developing strongly. Such journals not only have the academic achievements of their university as their base, but also get financial and administrative support from them. These journals play important roles in the cultivation of graduate students and teachers and can be regarded as the ‘shop windows’ of their university. University journals can now promote their accessibility and become more influential. |