商英教学中借力案例教学法有效传授商务知识——以《市场营销原理》为例

商务英语人才的培养日益侧重商务素养的形成,这就要求教师在商务英语的教学内容中加大商务知识的比重,如何有效有序的实现课堂上对商务能力的培养是近年来商务英语教学中的新关注点。本文以《市场营销原理》课程为例,结合相关教学实践,探讨商务知识的传授过程中案例教学的推进模式,以期为商务英语教学的改进提供参考。

On Imparting Business Knowledge with the Help of the CaseMethod in Business English Teaching

Since there is an increasing need of the advanced Business English talents,the improvement of the business capacity has been held in high regard in business English teaching.Thus how to efficiently impart the business knowledge in class has drawn more and more attention from the teachers.Based on some relevant teaching practice,taking the example of the course The Principles of Marketing,this paper plans to discuss the realization of the impartment of the business knowledge through the case method,especiall...