塑造芜湖市自主创新城市文化品牌研究

目前,芜湖城市文化品牌建设中仍缺少真正能代表芜湖城市核心精神的城市文化品牌并存在:概念不清晰;定位不准确;缺乏系统性;缺乏独特性等问题。奇瑞的自主创新的企业文化正是芜湖核心城市文化的体现,可以通过四种途径重点发展以奇瑞自主创新的企业文化为核心的芜湖城市文化品牌。

A study on the shaping of the urban cultural brand of independent innovation of Wuhu City

Currently,the urban Cultural branding of Wuhu City is still a lack of truly representative core spirit of the city.There're some issues in it:the concept is not clear,positioning is not accurate,the lack of systematic and the lack of uniqueness.Chery's corporate culture of independent innovation is the exactly expression of the core urban cultural of Wuhu.We can shape the urban culture brand of Wuhu City with the Chery's corporate culture of independent innovation at the core by four means.