| 试析中国旅行社业的连锁经营 |
| |
| 引用本文： | 陈李静,傅生生.试析中国旅行社业的连锁经营[J].闽西职业技术学院学报,2006,8(2):34-36,53. |
| |
| 作者姓名： | 陈李静 傅生生 |
| |
| 作者单位： | 闽西职业技术学院,旅游系,福建,龙岩,364021 |
| |
| 摘 要： | 我国旅行社业面临着加入世贸、旅游市场持续增长、旅游市场进一步细分、网络化经营趋势等一系列全新变化,这些变化对我国旅行社业造成一定冲击,部分旅行社将面临生存危机。而连锁经营的低成本快速扩张的经营优势,是改变目前中国旅行社行业存在“小散弱差”现状的方法之一,因此,发展我国旅行社业的连锁经营是改变现状的基本对策。
|
| 关 键 词： | 中国旅行社业 连锁经营 发展格局 |
| 文章编号： | 1673-4823（2006）02-0034-03 |
| 收稿时间： | 01 13 2006 12:00AM |
| 修稿时间： | 2006-01-13 |
The chain franchise of tourism service industry in China |
| |
| CHEN Li-jing,FU Sheng-sheng.The chain franchise of tourism service industry in China[J].Journal of Minxi Vocational and Technival College,2006,8(2):34-36,53. |
| |
| Authors: | CHEN Li-jing FU Sheng-sheng |
| |
| Abstract: | Travel service industry in China faces a series of changes,for example,the entrance to the WTO,the continuous increase and subdivision of tourism market,the trend of internet management and so on,which make an impact on domestic tourism service.Some are confronting existing crisis.The chain franchise is one of the effective and popular methods that fulfill the low-cost and quick extension,and is also a way of changing the current state: diminutiveness,scattering,weakness and poorness. |
| |
| Keywords: | tourism service industry chain franchise development pattern |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
