| Web2．0在出版社图书宣传互动服务中的应用 |
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| 引用本文： | 杨木容,贾裕娇.Web2．0在出版社图书宣传互动服务中的应用[J].情报探索,2014(1):112-114. |
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| 作者姓名： | 杨木容 贾裕娇 |
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| 作者单位： | [1]广东石油化工学院图书馆,广东茂名525000 [2]山东农业大学图书馆,山东泰安271018 |
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| 摘 要： | 介绍出版社网站利用Web2．0开展图书宣传互动服务概况，认为Web2．0在出版社宣传互动服务中能实现主动的信息发布及信息互动、利用微博开展读者活动、利用Wiki共建图书信息、利用IM进行信息咨询、为读者提供RSS信息定制推送服务等功能，并对出版社今后进一步利用Web2．0开展图书宣传互动服务提出建议。
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| 关 键 词： | 出版社网站 Web2 0技术 图书宣传 互动服务 |
Application of Web2.0 in Book Publicity Interactive Service of Publishing House |
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| Yang Murong,Jia Yujiao.Application of Web2.0 in Book Publicity Interactive Service of Publishing House[J].Information Research,2014(1):112-114. |
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| Authors: | Yang Murong Jia Yujiao |
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| Institution: | 1. Guangdong University of Petrochemical Technology Library, Maoming Guangdong 525000 ; 2. Shandong Agricultural University Library, Tai＇an Shandong 271018 ) |
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| Abstract: | The paper introduces situation of publishing house website＇s application of Web2.0 in book publicity interactive service. It considers that Web2.0 can achieve several functions in book publicity interactive service, such as proactive information dissemination and information interaction, carrying out reader activity by microblog, co-buliding book information by Wiki, conducting information consulting service by IM, and providing customized information push service. Finally, it suggests using Web2.0 to further carry out book publicity interactive service in the future. |
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| Keywords: | publishing website Web2 0 book publicity interactive service |
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