企业购并绩效评估模型和度量

本试图就购并绩效评估指标和度量方法作研究，提出购并的经济绩效表现在成本优势、销售收入增加、无形资产增加和核心能力提升四个方面，围绕这四个方面对购并绩效作评价，需要建立相应的评估指标，为此，本在对指标作系统分析基础上，总结出对这四个方面评估的度量方法。在购并绩效测算评估中，最困难的是对核心能力提高作用于经济绩效回报的评估，因此，本提出了核心能力作用于经济绩效的评估思路。

The Evaluating Model and the Measurement of Merger & Acquisition Performances

In studying the evaluating indexes and measurement methods of M&A performances, it is found that the economic performances of M&A were represented as the cost advantage, the increasing of sales income, the augment of immaterial assets, and the upgrading of core competencies. In order to evaluate the M&A performance from these four points, the indexes system is indispensable. Based on the systemic analyses of the indexes, the measurement methods are summarized. For the difficulty of measuring the economic return of core competencies, the evaluating method is put forward, but not measured.