我国体育用品出口状况分析

通过对我国体育用品出口各项数据进行统计分析发现,我国体育用品出口发展很快,产品出口到100多个国家和地区,主要是以美国为主的西方发达国家和一些工业化国家。体育用品成为我国出口的拳头产品,在外贸中占有重要的地位。我国体育用品出口企业主要集中在以广东省为主的东南部地区。出口以加工(几乎所有的世界各类体育名牌用品)贸易为主,有自主产权的产品少。以一般贸易出口的主要是中低档普及型的“大路货”,价格竞争力强,质量竞争力弱,产品平均价格不到同类世界名牌价格的1/10,虽然出口量大,企业盈利水平低。

Analysis on Condition of Our Sports Goods Export

Through making statistical analysis on each data of our sports goods export,this paper pointed out that our sports goods export developed very fast.Sports goods export to more than a hundred countries and regions,mainly to United States and western developed countries.Sports goods become the competitive products of our export,and occupied very important position in foreign trade.Most sports goods enterprises in China were gathering in eastern regions and provinces such as Guangdong.The processing of supplied raw materials was the main purpose for export,and goods with proprietary intellectual property rights were less.The trade export of our sports goods was mainly focus on middle and low-end products with competitive in price and poor competitive in quality.The average price of our products was a tenth of same world famous-brand products.Although enterprises exported a large volume of sports goods,their profit was low.