道德自律：企业持续发展的伦理保障

企业道德自律是企业讲道德、讲伦理、讲文明的重要标志，是企业的一种无形资产，是取得广大消费者信任的伦理基石，是树立良好形象、名牌品牌的内在源泉，是实现企业经济效益和社会效益双赢的内驱力，是企业持续、协调、科学发展的伦理保障。企业道德自律的实现，一方面需要完善社会法制，另一方面需要树立正确的义利观、责任观、诚信现、集体观等伦理观念。

Self-discipline of Morality: Ethical Guarantee for the Company's Sustainable Development

The self-discipline of the companies is a significant symbol for them to stick to morality, ethics, and civilization. It is a soft asset, as the ethical base for winning customers＇ trust. With such good image, it is inner source for a famous brand, as well as the inner drive for economic and social interest. Realizing the moral discipline needs to perfect social legal system on the one side, and establish correct view of justice, responsibility, honesty, and collectivism on the other hand.