| 从营销渠道变革看家电业发展方向 |
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| 引用本文： | 宋贤君.从营销渠道变革看家电业发展方向[J].平原大学学报,2003,20(3):8-9. |
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| 作者姓名： | 宋贤君 |
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| 作者单位： | 河南新飞电器有限公司,河南,新乡,453002 |
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| 摘 要： | 家电销售传统渠道越来越受到新兴渠道的强烈冲击，家电制造业退出市场销售环节成为必然。随着社会化分工的进一步加强，家电业将彻底实现开发、制造、销售、服务的专业化分工。
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| 关 键 词： | 营销渠道 家电业 发展方向 市场销售 专业化 社会分工 中国 |
| 文章编号： | 1008-3944(2003)03-0008-02 |
| 修稿时间： | 2003年6月20日 |
the Development Direction of the Household Appliance Industry from the Channel Reform |
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| SONG,Xian-jun.the Development Direction of the Household Appliance Industry from the Channel Reform[J].Journal of Pingyuan University,2003,20(3):8-9. |
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| Authors: | SONG Xian-jun |
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| Abstract: | The attacks launched by the new channel against the traditional sales channel of household appliances is accelerating and withdrawal of the household appliance manufacturing industry from the sales section in the market is abound to come true. With further strengthening of social labor division, professional labor division in terms of development, manufacturing, sales and services will be accomplished entirely in the industry of household appliances. |
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| Keywords: | channel household appliance reform |
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